We help research companies and their clients by bringing the technology and the knowhow that's needed to innovate and operate efficiently.

Our experience working with management, fieldwork, operations and analysis teams produces smart and reliable systems and processes.

We specialise in the design, creation and deployment of data warehouses, data mining and reporting systems designed for survey data, providing the tools you need to deliver real value to your business or client.

Our data and reporting systems are underpinned by Microsoft and SPSS software platforms and our experience with this technology is unrivaled.

Forgetdata was founded by Sam Winstanley in 2007 and is based on London, UK. All of our clients are research companies or buyers of research and they range from major multinational companies to small DP consultancies.

Sam Winstanley is a software professional with many years of experience working with many areas research technology including CAI systems, reporting systems, data warehouses, libraries and data-mining tools. In this time Sam has had the benefit of working with major research agencies including Nielsen, TNS, Kantar, GfK, Ipsos, Synovate and with major multinational client organizations to produce software systems and custom solutions.

Prior to the formation of forgetdata, Sam was a solution architect at SPSS and was one of the creators of the Dimensions platform for market research.

We understand our customers, the challenges they face and the technology they use, with this knowledge we're well placed to produce systems that are a perfect fit.

Challenging conventional wisdom comes fairly naturally to us, a lot of the areas we work in there just isn't any.

We're independent of any software supplier or research agency and this allows us to give unbiased advice on your technology choices.